Designing a banner ad isn't entirely different from designing a traditionally printed advertisement — smaller dimensions and file-size restrictions, not withstanding.
The banners I’ve made consist primarily of static JPEGs and animated GIFs and they were made using a combination of Photoshop and Fireworks. While I have experience using Flash, I’ve not actually made any banners using that software package.
My earliest experience designing banner ads began working as web designer for hollywood.com. Broadband barely existed in those days and banner ads were typically limited to 15K, 10K or even smaller. That tiny file size often meant a limited color palette, or an animated GIF would be restricted to a low number of frames. Putting together a great design wasn't usually as challenging as finding a way to make it work under those specs. But the work was fun as most of the banners were based on a movie or television theme.
From there I created banner ads for Shoes For Crews, and while foodservice-industry ads weren't nearly as glamours, those ads did appear on numerous trade sites, and e-newsletters. Most were static JPEG or GIFs.
Much time has passed since those early days, and improved software and faster internet speeds lend a little more flexibility to the design. Today, I still use Photoshop and Illustrator for most of my work and I create animated banner ads using Fireworks or Flash.
Should you find yourself in need of a banner ad, why not put my experience to work for you? Just follow the link below and I'll be in touch.