I've designed numerous brochures throughout my career but none more so than at a job I held a few years back working as a graphic designer for a small real estate firm.
The company managed a couple dozen rental properties across the nation and a small number of hotels. It was my task to design a number of single, z-fold (or accordion), and gate-fold brochures for these properties.
I was typically given a property logo, a list of features, and a handful of transparencies and prints. The size of the brochure was often dictated by the amount or quality of content I would receive. And the budget would determine the whether the brochure would be printed in CMYK or restricted to one or two colors.
From there I would design the brochures using a combination of software programs including Photoshop, Illustrator, and QuarkXPress. And on occasion, I might even insert a 3D rendered graphic or two.
Later in my career I would have an opportunity to design brochures again, but these brochures were larger, always printed in full color and on pricey coated stock. As before, I used Photoshop and Illustrator, but I often used InDesign in place of QuarkXPress.
Not all of my projects have seen me in the role as lead designer. In this example, I created rack brochure for a Radisson hotel following a set of strict branding guidelines. Most of the project was pure production but it wasn't without its challenges. Read up on the production process by clicking here.
To be used as a tool to entice would-be customers, I designed this brochure for a small number of Powerhouse Gyms in Illinois. I was given only a handful of photographic prints and a line-art logo, leaving me to take care of the rest. To see more of that creative process, click here.
Want to see more brochure designs from my portfolio? Click on any thumbnail below.