Having went to college a half decade too early, I didn't receive formal training in web design. But when the internet was booming in the late 90s, I jumped on the bandwagon and taught myself HTML and managed to land a job working at hollywood.com. Part of that job involved creating emails that were sent to the site's user base but fast internet access wasn't widely available in those days, and the designs were kept simple.
By the time I was constructing emails for my next employer, those designs were becoming more sophisticated — utilizing HTML, inline CSS, and larger, splashy graphics. During my time there I designed dozens of such emails before my personal growth in the company allowed me to pass those responsibilities to another.
Since then most of the internet has moved on to become even more robust, but email design has stayed relatively the same. Today I build my email designs using Photoshop and code the HTML email using tables and inline CSS. My experience has taught me how to create a design that works best across all platforms, regardless of whether the email is viewed in a webmail account such as gmail, or a tricky application, like Outlook 2007.
My experience also includes using email delivery services such as Campaign Monitor, Constant Contact, Bronto, MailChimp, and Publicaster. I'm accustomed to working with contacts, mailing lists, API integration, URL tracking and reporting.
Want to get a better idea what I can do for you? Have a look at some of the examples below.
Last but not Least
Like the featured product itself, I designed this email to appear sleek and modern. Much of the layout for this email was started in Illustrator, further developed in Photoshop, before the finishing touches were applied in Dreamweaver. And of course, I wrote the copy for this one as well. To see it in its entirety, click here.
An Email with Bite
This email was built primarily with Photoshop and Dreamweaver. The headline was sketched on paper, scanned, and traced in Illustrator. Likewise, the Panther illustration that comprises the frame of the email was also drawn and transferred to Illustrator. Additionally, I also wrote the copy for this email. To view in its entirety, click here.
My First Email
This project represents the first of many, many emails I designed for my previous employer. The purpose of this email (and most of the others) was to announce a new product, and for this go around I illustrated a custom headline by hand and added other imagery via Photoshop and Fireworks. I composed the email itself using HTML and CSS code in Dreamweaver. For a better look at the creative process, click here.