I was quite the creative kid, growing up. My interests weren't much different from any other child. I'd play sports, read comic books, and go to movies. But I also spent much of my time daydreaming and drawing pictures—depicting my boyhood fantasies, typically. I may have not been the most talented artist but my parents recognized my passion for it and encouraged me to study art in college. Of course I had heard many tales about starving artists and had no interest in being amongst them. Instead, I chose a related field for my career path and enrolled at the Art Institute of Fort Lauderdale to study graphic design.
My time spent in college taught me the basics of my profession—develop a concept, layout a page, spec some type, and prepare a mechanical for press. That is to say, I knew just enough to land a job.
But nothing beats real-world experience and it's those years after college where I really learned how to make it happen. While working for numerous corporations spanning various industries, I've amassed critical design skills and real experiences that I can use to make it happen for you.
My first exposure to using design software dates back nearly twenty years ago. The programs were simplistic then, more amusing than practical. With programs such as CorelDRAW and PC Paintbrush I could render a basic element for a design, but more often than not, I used traditional techniques to complete my work. It wasn't long after that I abandoned the tedious work of creating a mechanical for the convenience of creating a layout in QuarkXPress. And it was from that point on that software packages became an integral part of my design tool kit. Click here to read more.
Crafting a sharp-looking design is important but how effective would that piece be if the copywriting were amiss? What you say and how you say it is every bit as important as the aesthetic. Writing copy that truly sells is an art unto itself, and that ability to artfully piece together a few words here and there has landed me more than one job. To read more about my writing skills, click here.