Whether it's for a corporate identity or it's a representation for a particular product or service, I've been creating logos throughout my career. My training began in college and in those early days, the designs were made exclusively on paper using pen, and on occasion, dry transferable lettering.
Today I still work on paper, sketching thumbnails as a way of working out ideas in my head. To an outside observer, this methodology might seem simple and crude, but I find it to be a faster and more organic way to develop a concept.
Once I've hashed out a few designs that I feel are worthy for further development, I'll begin work in Illustrator on a single-color design. I've seen many designs that look great in color but just don't translate well as a single color. Once I'm satisfied that the logo will work in a single color, I'll continue its development as full-color piece — whether that means CMYK, RGB, or Pantone.
Want to see more logo designs from my portfolio? Click on any thumbnail below.